Emma Dunk Mother of Two and the Owner / Manager of EM-Between Communications

Emma Dunk

My name is Emma Dunk and I am the owner manager of EM-Between Communications, a public relations consultancy that is passionate about assisting clients to grow their brands through increased media coverage and market awareness.

EM-Between Communications is owner managed by Emma Dunk, who has 18 years in the world of public relations, advertising, promotions and marketing. Emma has a National Diploma in Public Relations with distinctions in communication science and public relations. She worked for public relations consultancies and advertising agencies before starting EM-Between Communications twelve years ago.

Obstacles I had to overcome to start and build my business?

 I started EM-Between Communications when my son was just a few months old and soon realized I needed to hire a childminder to allow me time to focus on growing my new business without the distractions that come with a newborn baby. A year later I was pregnant with my second child and found myself facing another business obstacle “how was I going to be able to take time off or go on maternity leave?” I worked hard, planned and managed to secure another retainer client which enabled me to hire an office assistant who I trained up two months before my due date. Having an office assistant eased the workload and allowed me flexi-time to be both a mom and a business owner.

Another obstacle I faced initially was that I found running my own business quite lonely as it was just me, I had no colleagues to talk to or interact with. I investigated and joined networking organisations, including KZN Women in Business and The Executives Association of SA (EXAS). I also joined a business support group called Masterminds which comprises other, like-minded business owners who mentor, encourage and support one another to help members achieve their personal and business goals. I have found networking to be hugely beneficial to the growth and development of my business.Emma Nicci

 A further obstacle I faced within the first two years of establishing my business was trying to single-handedly juggle all the roles needed to run a business, including: marketing, administration, accounts, advertising, client service etc. I soon learnt the value in outsourcing tasks that I am not particularly good at to those who are experts within a particular field – this freed me up to spend my time effectively doing what I am good at and love to do. I learnt that it made far better business sense to ‘stick to my knitting’ and that by paying others to handle admin and accounts for example, actually ended up allowing me to bring in new clients to grow my business.

The nature and history of my business

EM-Between Communications is a public relations consultancy that is passionate about assisting clients to grow their brands through increased media coverage and market awareness.

This is achieved through a wide range of services for clients on an ongoing basis, or for specific projects. This includes: media liaison, press release writing and submission, product launches, press kit compilation and distribution, co-ordination of giveaways, sampling and competitions.

EM-Between Communications provides services to a diverse client base and has been contracted by companies ranging from health, fashion and skin care to private security. EM-Between works with both small and large businesses based throughout South Africa and abroad.

EM-Between Communications officially opened its doors in 2003 and has steadily and successfully grown over the past thirteen years.

The picture is of The EM-Between Communications Team: Emma Dunk (Owner) and Nicci Hosking (PR Account Manager).


Get It cover

I am an active member of KZN Women in Business (past committee member, past Vice Chairperson and past Chairperson). I received a seven year Membership Award and Social Service Award in December 2014.

I have been interviewed and received profiles in Get It magazine, Spice4Life, Your Family magazine and Hillcrest Fever.

I have also been invited to be a guest speaker at Inspiring Women’s Network and at ADT Security’s Women’s Career Day.

Varsity College invited me as a guest lecturer to address their second and third year Public Relations graduates.


I was nominated for the Hirsch’s Business Woman of the Year in November 2014.

I won the Media24 Citizen Journalist competition in October 2014.

In my personal capacity I have been nominated and voted in as Chairperson for Kainon School’s Parent’s Association for the past four consecutive years.

I also enjoy Ballroom & Latin American dancing and achieved honours for my Gold Medal examination in November last year.


Giving back

Family snow picI believe in giving back to the community and provide ongoing, monthly support to The Robin Hood Foundation, iThema Lethu, CROW (One Thousand One Hundred Club Member) and St. Martin’s Children’s Home.

In my capacity as committee member, vice chairperson and chairperson of KZN Women in Business I was actively involved in planning, co-ordinating and running several fundraising events that raised over R100 000 for The Open Door Crisis Care Centre.

I provide ongoing, free PR services to the COWS, a fundraising arm of CHOC (Childhood Haematology Oncology Clinics), who participate in various sporting events on a continual basis in a bid to raise much needed funds to support children with cancer all over South Africa.

I also strongly believe in the importance in teaching my children to give back from a young age, we therefore regularly visit the Westville Baby House to spend time playing with, cuddling and loving the orphaned babies in their care – ranging in age from just a week old to two years old. We have also got my children’s school (Kainon School) involved and regularly hold ‘wet wipe and nappy’ drives to collect these much needed supplies to donate to the Westville Baby House.

If you would like to get in touch with EM-BETWEEN COMMUNICATIONS    Emma Dunk     • 10 Somerset Drive Westville 3630   • (031) 266 2892   •   cell: 083 7070 531 •   emma@embetween.co.za •   DLC 5  DLC 6



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